Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and SEO Anomaly structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page. If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions.

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In some cases, it can even dilute link equity and, thus, may negatively impact rankings. Many of these updates target specific things like content quality or link spam. If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus. Check site speed with Google PageSpeed Insights and fix issues like image compression. Use an SEO tool like Morningscore to find broken links, and confirm your site is properly indexed in Google Search Console.

Setting up the project in Claude Pro enables you to get an even better analysis of your content and start auditing your content at scale. This way, you can focus on what truly matters and avoid unnecessary alerts. You’ll receive real-time alerts only for the pages that have the greatest impact on your website’s performance and goals. Compared to other SEO tools, Screaming Frog digs deeper into your website’s on-page and technical structure. The most comprehensive website for teaching the fundamentals of search engine optimization.

The off-page factors affecting your SEO

If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.

It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.

• A smaller agency has a lower threshold for work — they can only accept so much, so they need to maximize its value.
• Auditing CTA placement and effectiveness is key for user engagement, lead generation, and conversions.
• One of the ways to do this is to identify new keywords that can generate targeted traffic.
• Sites that comply with data privacy requirements will most likely be viewed as more authoritative than those that don’t have these essential legal policies.
• People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success.