Any small business can carve out a significant digital presence, irrespective of budget constraints. The realm of SEO, once a realm only accessible to large corporations with big budgets, is now open to those willing to invest time and a little money in affordable SEO tools. It also offers a free version with a host of useful features, with an option to upgrade for additional functionalities. Top benefits include a thorough technical audit of your site, customized searches to inspect elements hidden in source code and data extraction based on HTML parameters. Its pricing model allows smaller players to tap into top-notch SEO tools, leveling the playing field with larger competitors.

Link Building, Monitoring, and Analysis Tools

Uncover content and link building opportunities, and compare to competitors for intelligent link building. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site.

• This is gold for teams trying to maintain a consistent brand voice across different writers.
• Use the Keyword Lists feature to create and save lists of keywords for further research.
• It’s designed for large companies that manage websites with thousands of pages that need AI features to sort through massive amounts of data efficiently.
• However, if you’re only using a KW research tool, you may want to consider adding a link management tool to help with backlink analysis.

Spot and Fix Declining Content

You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. In essence, technical SEO covers everything you can do to help Google understand the content and structure of your website.

Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. As you implement these suggestions, you’ll see green lights next to them. So you can see exactly what you’re doing well, and what you need to improve. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows.

If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve SEO Anomaly consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy.

This is the best Surfer SEO alternative that simplifies workflows and offers better overall value for teams managing multiple aspects of SEO. The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic. Semrush is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for. It can be difficult to understand what optimizations you need to make for real organic growth. With Diib, you can add high-priority keywords to a monitoring list. It’ll show you those at the top of your keyword reports and let you see their history of performance on the SERP.

Discover the forecast for your keywords, monthly search volume, and even find a list of keywords you may not have considered. Take advantage of this tool when trying to decide which keywords to use for blog content or landing pages. If you’re an SEO beginner on a budget, Google’s SEO tools are a great starting point because they’re free and simple to use, although with a slight learning curve.